Using Data Science to Develop a Winning Business Strategy, Part 3

Managing the Process

(This paper was published previously in Open Data Science, on January 31, 2022, on https://opendatascience.com/using-data-science-to-develop-a-winning-business-strategy-part-3/.)

What role should data science teams have when creating a great business strategy that makes competitors irrelevant? The answer lies in an application of Blue Ocean Strategy, a set of concepts developed by W. Chan Kim and Reneé Mauborgne (2015) in their famous book by that name.

The Kim and Mauborgne (K&M) text …

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