Viator Uses AI for Successful Brand Marketing in 2023 And Beyond

Viator, a travel experience company owned by TripAdvisor, has employed artificial intelligence (AI) to improve its brand marketing campaign. Working together with the Fig Agency, Viator used an AI-driven analysis tool called Story Data to create ads that would resonate with their target audience. The tool examined visual, audio, and textual elements, including ads and social media posts, to classify the sorts of stories being told. With the aid of AI, Viator discovered how to differentiate its brand and launched …

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