Virtual influencers: meet the AI-generated figures posing as your new online friends

The future of influence is here: a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability. Virtual influencers are transforming the way content is created, consumed and marketed online. They represent an electrifying dance between cutting-edge technology and our desire for connection. But, at the same time, they are yet another product being peddled by marketers that want our money. Upon close inspection, we can see the risks that emerge with these blurred realities. …

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