Visual Political Communication in a Polarized Society: A Longitudinal Study of Brazilian Presidential Elections on Instagram

arXiv:2310.00349v2 Announce Type: replace-cross
Abstract: In today's digital age, images have emerged as powerful tools for politicians to engage with their voters on social media platforms. Visual content possesses a unique emotional appeal that often leads to increased user engagement. However, research on visual communication remains relatively limited, particularly in the Global South. This study aims to bridge this gap by employing a combination of computational methods and qualitative approach to investigate the visual communication strategies employed in a dataset …

abstract age arxiv communication cs.ai cs.cv cs.cy cs.lg cs.si digital digital age elections engagement however images instagram leads media platforms political politicians research social social media social media platforms society study tools type user engagement visual