Watch But Don’t Worry About the Coming AI Influencers

This morning, my colleagues Jing, Juro and I reported that TikTok has started to develop an advertising tool that would generate AI avatars to star in advertisers’ videos.  

The feature is still far from ready, we reported. Still, TikTok’s efforts indicate that the company could try to shake up the way creators make money again. 

TikTok’s 2020 campaign telling advertisers to “make TikToks, not ads,” encouraged brands to pay influencers on the app to make videos that advertisers could then …

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