What a seminal economics paper tells us about the future of creativity

Full disclosure: ChatGPT didn't write this—but theoretically, it could have. Generative AI has progressed to the point where its output seems comparable in style and quality to that of human content creators. At first glance, at least. As a result, human creatives are feeling a bit defensive these days, their fears of obsolescence apparently confirmed by wave after wave of media layoffs and ominous suggestions from Hollywood studios.

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