What Is Ad Hoc Analytics, and Why Should You Care?

Relegating all data consumption to self-service is not as effective as we’d hoped

There was a period in the 80s-90s in the U.S. where the world collectively dreamt of building increasingly complex car dashboards. I remember ogling Christopher Lloyd’s time machine DeLorean in Back to the Future, and I think I (and the rest of the world) subconsciously internalized that a simple car dashboard could do anything, provided we added enough screens and toggles.

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