What is CDP Identity Resolution Missing?

Hint: Most of your Customer Data

If you work within a data-driven company or organization, chances are you’ve come up against the challenge of creating a single view of your customers in order to more accurately and effectively communicate with them based on their data. Maybe you tried to solve it in the data warehouse, or by using a third-party Customer Data Platform (CDP). Can you confidently say that you’ve solved Identity Resolution and have a single …

cdp cloud data warehouse customer-data-platform identity identity management identity-resolution