Why Data Is *Not* the New Oil and Data Marketplaces Have Failed Us

How a real-time programmatic data exchange would change everything

The phrase “data is the new oil” was coined by Clive Humby in 2006 and has been widely parroted since. However, the analogy holds merit in only a few aspects (e.g. the value of both usually increases with refinement) and data’s broader economic impact has been muted outside of a select few tech and finance companies. But the actual differences between oil and data are fundamental.

Most notably, oil …

analogy artificial intelligence change data data marketplace data science machine learning marketplaces notes-from-industry oil programmatic real-time value