Why do businesses suck at using data?

Many enterprises hope cloud computing will allow them to leverage their own data as a true force multiplier that will transform them into innovators and leaders in the marketplace. Or, at the very least, they hope they can finally optimize their data.

Snowflake just released a study that identified a few key issues that most enterprises still seem to have with their data, cloud-enabled or not. According to their findings, only 38% of businesses can extract value from their data …

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