Why does it feel to me that DS in 95% of cases is all about tricking customers into Skinner's box?

Maybe this is because of the biggest FAANG companies' public perception but this all feels to me as a way to use data, hiddenly process the data generated by thousands of customers just to find statistically proven ways to trick them into some kind of addictive activities: watching shows, buying products, spending time on certain websites. What is your opinion on this issue?

cases customers datascience