Why ELT won’t fix your data problems

Opinion

Improving your data infrastructure and data culture takes more than a flashy pipeline

History likes to repeat itself.

To put it another way: we humans have a talent for creating the same problems for ourselves over and over, disguised as something new.

Data stacks and data pipelines are no exception to this rule.

Today’s data infrastructure landscape is dominated by the “modern data stack” (ie, a data stack centered around a cloud data …

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