Why TCS loves marathons | Marketing Strategy | Sir Dorabji Tata

#TCS #Marathons #marketing

Making a wave in the IT sector and at marathon tracks, India's second most valued company doesn’t shy away from showing its love for sports. Though the company is in the IT business, TCS plans to invest $30-40 million in global running sponsorships from 2022 to 2029 annually.

But why does TCS loves marathons so much? Watch the video to know more.


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