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Why you should buy, not build, a customer data platform
Can you help your business create a single source of truth for all its customer data, including touchpoints from marketing, sales, and support functions in a single data platform? Can the platform integrate every customer interaction, including website visits, mobile app engagements, product consumption, store visits, social media activities, and other customer engagements?
The idea of building a 360-degree customer view has been around for a long time and was one of the early promises made by prominent CRM (customer …