YouTube is going to start cracking down on AI clones of musicians

YouTube will have two sets of content guidelines for AI-generated deepfakes: a very strict set of rules to protect the platform’s music industry partners, and another, looser set for everyone else.

That’s the explicit distinction laid out today in a company blog post, which goes through the platform’s early thinking about moderating AI-generated content. The basics are fairly simple: YouTube will require creators to begin labeling “realistic” AI-generated content when they’re uploading videos, …

alex deepfakes generated guidelines illustration industry music musicians music industry partners platform protect rules set youtube