‘You’ve got to be data-driven’: the fashion forecasters using AI to predict the next trend

Artificial intelligence can help predict style crazes, shape collections and help the environment by cutting waste material

It’s Paris fashion week and the streets of the city are filled with celebrities, designers, models and journalists. Among the crowds, eagle-eyed experts are taking careful notes. These are the fashion industry’s trend forecasters. Their job is to get a sense of the colours, cuts, fabrics and patterns in the designers’ new collections, in the hope of detecting emerging trends.

Their notes will …

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