March 29, 2024, 10 a.m. | scot.finnie@gmail.com

Computerworld www.computerworld.com



The marketing hype surrounding AI broadly — and generative AI (genAI) more specifically — is becoming tiresome. You can't open an article or watch a news video without running into at least a reference to it. We may be approaching the point at which we stop breathlessly extolling its virtues (and dreading some of its outcomes).

The hype is so extreme that a fall-out, which Gartner describes in its technology hype cycle reports as the "trough of disillusionment," seems inevitable …

article artificial intelligence emerging technology genai generative generative-ai hype least marketing productivity software reference running technology industry video

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