Apple Vision Pro pre-sales run hot, but demand might be limited

Apple’s Vision Pro virtual and augmented reality headsets sold out quickly after online pre-sales began Friday morning, but stable delivery dates could indicate a limited amount of demand for the $3,500 device.

Ming-Chi Kuo, a TF International Securities analyst who keeps close tabs on Apple, estimated the company sold between 160,000 and 180,000 headsets over the weekend. (The headset is set for delivery to early-bird buyers and due on store shelves Feb. 2.)

Compared to opening weekends for new …

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