Apple's Vision Pro faces an uphill battle

Virtual reality, augmented reality, mixed reality, and now Apple's spatial computing — each has a different meaning. But this proliferation of terms for the same core concept is a sign of a product category that's regularly remaking itself in an effort to "catch on" — because so far, it hasn't.

Augmented reality (adding digital elements to a live view) has resonated with various vertical use cases like architecture, education, retail, and industrial design. Virtual reality (a fully immersive virtual experience) …

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