How to reward good data quality in decision making?

I ran into an intersting case today, which I would like to discuss. I have changed some details to keep the companies involved anonymous.

The shopping portal GoGreen🍏 allows customers to view the carbon footprint of each item they shop, enabling them to make informed decisions that could minimize their environmental impact. While shopping, the customer sees a bar chart that shows both the stacked CO2 emisions from all the items they have selected so far, and a second bar …

anonymous carbon carbon footprint case companies customers data data quality datascience decision decision making decisions discuss enabling environmental good making quality shopping them