LLM pipeline for marketing research insights

Originally this article was published here https://www.linkedin.com/pulse/llm-pipeline-marketing-research-insights-andrew-panfilov-gt1bf/

The past year marked a significant evolution in the marketing research landscape. The advent of widely available consumer-grade Large Language Models (LLMs) has transformed the traditional dichotomy between quantitative and qualitative research methods into a more integrated approach. This new paradigm leverages chatbots to interact with participants, eliciting insights about, for example, their brand preferences. This shift has led to a more nuanced type of research, blurring the lines between quantitative and qualitative …

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