Why 80% A/B tests fail - Kristi Angel - The Data Scientist Show #088

Most experimentations fail, Kristi Angel shares her expertise on scaling experimentation and avoiding common A/B testing pitfalls. Learn five things that can help boost test velocity, designing impactful experiments, and leveraging knowledge repos. Subscribe to Daliana's newsletter on www.dalianaliu.com for more on data science and career.

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00:00:00 Introduction
00:01:21 Why do most experimentations fail?
00:06:60 Mistakes in choosing metrics
00:10:00 Is revenue a good metric?
00:13:13 Split metrics in three …

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