Why is there no interest in Business Analytics?

My job title is Analytics Manager and I work for a large company that has a formal Business Intelligence/Data Science department. In this org, we are split into 3 parts: 1) Data Engineering, 2) Data Science, and 3) Business Analytics

Data Engineering builds the data pipelines, ETLs, and manages the data warehouse. Data Science works on very specific projects like recommender, search, and customer churn models.

Meanwhile Business Analytics is like the business jobs that are also technical. Their job …

analytics business business analytics business intelligence data data engineering data pipelines data science datascience data warehouse engineering intelligence job manager pipelines science warehouse work