advanced analytics in FMCG?

Recently made a move into a large FMCG company to focus on their e-commerce data, previously mainly worked in tech.

I was looking for sources to read on advanced analytics being done on that field, models developed, etc.

Do you have good articles to share, and maybe podcasts or other sources to follow?

It is a new field for me and aside from Predictive models for sales, I haven't a lot of ideas.

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