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AI ramping up risk of promotional ploys on April Fools’ Day, experts warn

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March 30, 2024, 1:26 p.m. |

Global News globalnews.ca

Whether through generative text-to-video tools or chatbots that serve up endless ad ideas on command, AI could make distinguishing between jokes, facts and deepfakes even harder.

april april fools' day artificial intelligence canada chatbots command consumer deepfakes experts facts generative ideas jokes marketing risk serve tech technology text text-to-video through tools video

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