Disney Hoping AI Can Help Match Commercials With Content

It’s being reported that Disney is in the beta testing phase of a new AI tool called Magic Words. This tool hopes to help match commercials with appropriate scenes within movies and TV shows. On the 9th, Reuters reported that the tool uses machine learning to tag scenes from the company’s vast media library.

The way it works is by analyzing and tagging scenes, the Magic Words AI helps to identify content, brands, images, and even the mood within …

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