Everything I've been doing is suddenly considered AI now

Anyone else experience this where your company, PR, website, marketing, now says their analytics and DS offerings are all AI or AI driven now?

All of a sudden, all these Machine Learning methods such as OLS regression (or associated regression techniques), Logistic Regression, Neural Nets, Decision Trees, etc...All the stuff that's been around for decades underpinning these projects and/or front end solutions are now considered AI by senior management and the people who sell/buy them. I realize it's on larger …

analytics datascience decision decision trees etc everything experience logistic regression machine machine learning marketing neural nets ols regression trees website