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How Apple Sank About $1 Billion a Year Into a Car It Never Built
March 6, 2024, 10 p.m. | Mark Gurman, Drake Bennett
Bloomberg Technology bloomberg.com
Tim Cook shut down plans to acquire Tesla before cycling through a junkyard’s worth of self-driving designs over the past decade. The inside story is a case study in indecision.
apple billion car case case study cook cycling designs driving inside nms:aapl nms:tsla self-driving story study tesla through tim cook
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